Code theory – the theory that everything is codical in terms of some (domain-specific) language — the doctrine called codicalism — can come from (one might say) alternative worlds.
The Third Ontology
Klee Irwin
[pdf]
A logical-physical ontology is code theory, wherein reality is neither deterministic nor random. In light of Conway and Kochen’s free will theorem and strong free will theorem, we discuss the plausibility of a third axiomatic option – geometric language; the code theoretic axiom. We suggest freewill choices at the syntactically free steps of a geometric language of spacetime form the code theoretic substrate upon which particle and gravitational physics emerge.
In this world, the domain of business analysis, something I know little about, comes with its own vocabulary and higher-level semantics (above so-called IT – information technology), and is an interesting domain for code theoretic analysis.
Codical Notes 